Testing Aesop products: my first impressions. As you may have seen, last week Luca and I got invited to the new Aesop store opening in Bern. I was super excited and happy to get to discover the brand and its universe – I did not know a lot about if before going to the event but somehow the brand was very appealing to me.
And I was not disappointed: I haven’t tried the products yet but the brand’s philosophy and ethics is totally in harmony with my beliefs! They use almost exclusively botanical components in their cosmetics and (something that I really really liked and found more than refreshing) they do not try to sell their products with ads featuring overly photoshopped girls.
See what I mean? I find the cosmetics world to be a twisted one, with those photoshopped, FAKE ads praising what’s supposed to be the ultimate new product that will make miracles on your skin.. I kind of hate it. And Aesop is definitely not one of those brands!! They believe that their products are good enough not to need any of those misleading ads, which I found absolutely great and as I said, very refreshing.
So yeah, I got back home with a very good first impression of the brand and a handful of new products to try – believe me, I can’t wait to see what the fuss is all about ;) of course I’ll be telling you guys more about this in a few weeks!!
So now, what about you? Did you already know the brand? Got any favorite products from them?